Deutsche Telekom – One Company. One Brand. One Mission.

Deutsche Telekom is one of the most valuable and well-known brands worldwide. As part of its international brand positioning, the whole company is now focusing particularly on strong participation in digital life, sustainable activities and societal cohesion. 

Deutsche Telekom is supporting this strategic realignment with a new and consistent ‘one brand’ approach by using a new group logo at all international companies that act under the T brand. 

In the 1-T-1 form, the logo is the prominent element for all future communications. The 2022 redesign results in simplified use and improved awareness across all digital and physical touchpoints – as a symbol of digital optimism. 

Concept and direction including an overall Audio Production.

bauhouse: Clemens Wittkowski