Deutsche Telekom – Brand Features

Deutsche Telekom has expanded its management in the corporate responsibility (CR) area again. Now all CR activities are coordinated uniformly, internationally and group-wide on the basis of the new six Deutsche Telekom Guiding Principles ‘Delight Our Customers’, ‘Get Things Done’, ‘Act With Respect & Integrity’, ‘Team Together – Team Apart’, ‘I Am T – Count On Me’ and ‘Stay Curious & Grow’.

The managers as well as the whole Deutsche Telekom team staff gather regularly for international talks at team meetings and conferences. At these gatherings, they exchange their experiences with current activities and find out about the status of executing CR strategy and key performance indicators (KPI).

Two of the biggest and most important meetings are the ‘Telekom Management Team Meeting’ (TMTM) and the ‘Living Culture Day’, happening annually at Deutsche Telekom, Bonn.

For the TMTM in 2019 we respectively developed a motion graphics manifesto film on the very special dimension of a 30m-wide LED-Wall.

We have been in charge of the main campaign film ‘Living Culture’, premiered at the TMTM 2020 under the new purpose headline ‘We won´t stop until everyone is connected’.

And even in times of Corona we worked proactively on different communication formats like ‘Deutsche Telekom Corona Compilation’ and ‘Deutsche Telekom Living Culture Day 2020 Trailer’.

We also developed a range of audio-visual formats for the TMTM 2021, e.g. trailers for the ‘Telekom Team Awards’, awarded in seven categories.

bauhouse: Clemens Wittkowski

Living Culture Day 2020 - Trailer

The Corona Compilation - Image Film

TMTM 2020 - Living Culture

TMTM 2019 - Manifesto