Coca-Cola – Ipsei

In 2004 Coca-Cola launches Ipsei in Germany.

Ipsei contains African rooibos plant extract, antioxidants and vitamins. It has been positioned as a ‘functional’ soft drink. Coca-Cola was hoping to appeal to consumers aged 30 and over looking for healthy non-carbonated drinks.

And as we know today – Ipsei was a very early bird in the fast-growing and lucrative healthcare nutrition market.

We developed and directed this TV spot as well as the audio-visual logo and were also responsible for the music and sound design.

bauhouse: Fabian Grobe, Clemens Wittkowski