BMW – Pole

Ralf Schumacher and Juan Pablo Montoya rushing over the racetrack.

You can feel the power of a Formula 1 car in an audio-visual, rhythm-synchronous interplay between images and sounds. The motors of the race cars are playing the music.

We developed and directed this image film and were also responsible for the music and sound design.

bauhouse: Fabian Grobe, Clemens Wittkowski, Alexander Puell



ADC Silver Award, category ‘Best Music Composition / Sound Design’ and ADC Award, category ‘Product Film’ at Art Directors Club Awards 2004, Berlin.

Two VDW Awards, categories ‘Sound Design’ and ‘Editing’ at VDW Award 2004, Frankfurt.

Finalist, category ‘TV and Cinema Advertising’ at London International Advertising & Design Awards 2004, London.

Finalist, category ‘Best Sound Design’ at New York Festivals 2005, New York.

Silver Award, category ‘Best Sound Design’ at International Automotive Advertising Awards 2004, Clinton Township.

Gold Award, category ‘Best Sound Design’ at Clio Awards 2005, Miami.

Shortlist, category ‘Best Use of Music’ at Cannes Lions 2005, Cannes.

Image Film