Deutsche Telekom – Be Magenta. Be The Original.

„If I look at this company, it´s organic, it´s individual, it´s all connected, it´s colorful and it is authentic.“

What´s and especially who´s behind the Deutsche Telekom? What represents the Deutsche Telekom for its employees? Is it more than a successful company and even more than a big reliable employer? And is magenta more than just a color?

Over fourty Deutsche Telekom people show and speak about it impressively.

Concept and direction including an overall audio production.

bauhouse: Clemens Wittkowski