Audi – Brand Behaviour

„Diversity has long since become one of the key topics in the company: At Audi, people from many cultures and different generations work together.

Our employees have different backgrounds, lifestyles and expectations.

We regard this diversity as an opportunity since it guarantees diversity of thought and action in terms of taking a creative approach to the various tasks and developing innovative solutions.

Yet we also regard this diversity as a challenge since, as an attractive employer, we must meet the needs and expectations of all of these people.“

Quoted from the Audi Corporate Responsibility Report 2012. More information here.

On the basis of five of the Audi challenges – passion, responsibility, spirit, fairness, success – we developed and directed this image film and were also responsible for the music and sound design.